After learning much from the works of Applen and Eyman, we look back into Eyman’s final chapters and explore the chapter of intertextuality. In basic understanding, intertextuality is the relationship between texts, especially literary ones. In the case of Eyman, he attempts to bring that concept in connection with web-based texts. As he discusses the connections, there are obvious differences between traditional print text and speeches in the web environment.
What is Intertextuality
One such difference would be how the web environment has continually developed its form of digital rhetoric. The digital world and rhetoric is something that scholars continually struggle to gain a definitive definition as it is ever expanding with every new update. Within my blog post, I have discussed how digital rhetoric is a significant aspect of the online/technological world and how that it has many factors in it such as digital literacy, visual rhetoric, and more. Thus, Intertextuality has grown from traditional literary works to include web-based platforms as users now can easily gain access to information that has intertextual references embedded in them that allow us to explore more resources and information.
Examples
Examples of intertextuality are many things. These would include books, films, videos, music, advertisements and more. In the case of music, it is known that many singers will use a sample in their songs that are similar. A good example of this is Super Freak by Rick James and U Can’t Touch This by MC Hammer. Both Songs sound identical in their beats and tones as they both sampled the same song. Another literature example is fairytales. When fairy tales begin, many start with a “Once upon a time” Although this phrase is the same in almost every opening of a fairytale it is intertextuality.
That is because they draw from the same inspiration and make that into their own form of work. Even films like Disney when creating their princess movies draw on the inspiration of the original fairy tale and make it their own. Thus, they do not own the fairy tale itself, but they own their own version of it.
Conclusion
Overall, Intertextuality allows many forms of media from traditional to digital to be able to reference, connect, and draw inspiration from each other. Linking many new forms of information for the audience to enjoy.
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