At first intertextuality was a hard concept to grasp but after looking into the definition this is what I learned. Intertextuality refers to when one’s text refers to another text, whether you quote or paraphrase or just referencing it in your own text. For example some intertextualities are in the show Stranger Things trying to show the 1980’s pop culture. Lion King taking a piece from Shakespeare Hamlet and when movies take ideas from literature and they make a spin off. These are all examples of intertextuality being used and you may have not even known that it was called an intertextuality. Many people would have thought of these as copying another person’s ideas. But in reality we are all sharing ideas and expanding those ideas into something bigger and greater.
In the article “Defining and Locating Digital RhetoricDoug Eyman explains how there’s no difference in how intertextuality is used whether it’s used online or offline. He seems to argue that this must change. He also suggests that researchers need to develop new theories to account for the gaps between traditional and digital texts.
Doug Eyman talks about intertextuality as the way different texts reference or build upon each other. It’s like how new media often incorporates elements from older media to create something new. For example, a modern news website might use the layout and style of a traditional newspaper. But, add interactive features like videos and links. This blending of old and new elements helps create innovative digital formats that feel familiar yet fresh.
Intertextuality in the world
An example of how intertextuality can be used in digital media is interactive museum exhibits. These exhibits often combine traditional elements like text and images with digital features such as touchscreens, videos, and augmented reality. This mix allows visitors to engage with the content in new and exciting ways, blending the old and the new to create a richer experience.
Read my last blog post on: privacy agency and the web
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