Visual Rhetoric

The definition of Visual rhetoric has been a common discussion between rhetoricians. Some may argue that the visual represents pictures and things we can see. Others like to say it is everything that is made by human hands.  “could include the study of the visual aspect of pretty much anything created by human hands—a building, a toaster, a written document, an article of clothing—making the study of “visual rhetoric” overlap greatly with the study of design.” (Eyman 2015). One way it’s more widely seen is imagery that can be read. It can heavily reside on perspective. When using images and visuals, they are meant to be read and analyzed. Not only is it perception from the reader, but also the perception of the author or person using these specific visuals. It can show the scholars understanding and symbolism of what they are trying to convey.

Visual rhetoric is often hand in hand with digital rhetoric. With every blog post or internet article you may find, there is usually some type of visual rhetoric found with it. Images used to catch attention or to provide a better understanding. It does extend beyond just website uses, it’s also used in digital symbols such as the pictures on app icons and much more. While visual rhetoric does play an important aspect in digital rhetoric, it only covers one part of it. These days though, people seem to appreciate visuals more and it’s why the visual aspect is so important. Society tends to rely heavily on what they can see and whatever can catch their attention first. Even for blog posts, the pictures are the first thing someone sees. 


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