Understanding Media and Knowledge
In the article “Speaking, Writing, and Literacy” from Old Media, New Media, and Knowledge, J. D. Applen (2013) examines how communication methods have influenced human thought over time. The shift from oral speech to written language is explained, and its effects on knowledge preservation are highlighted. It is emphasized that oral cultures depended on memory, and that knowledge was shared through storytelling. Writing allowed ideas to be stored permanently, and literacy became an essential skill.
Media and Cognitive Change
The ways that media influence thinking are discussed in detail. Applen argues that new forms of communication alter thought patterns. When digital and electronic media are used, attention is focused on rapid information processing, and comprehension can be affected. It is suggested that media are not neutral tools; instead, they shape how knowledge is understood and shared. Connections between oral, written, and digital media are drawn to demonstrate continuity and change in human communication.
Reflection and Personal Response
Reading this text made it clear that personal thinking is affected by the media that are used daily. Observations about social media and digital devices led to reflection on literacy skills today. While electronic shortcuts are common, reading, writing, and speaking are still necessary for deeper understanding. The relationship between historical communication methods and modern technology was highlighted, and it made me consider how learning can be improved by balancing new and traditional forms of media.
Conclusion: Media as a Shaper of Knowledge
Overall, Applen’s work demonstrates that knowledge is shaped by the forms it takes. Both past and present media influence cognition, society, and education. Awareness of how media affect thinking is essential for understanding literacy in the digital age.
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