I would say one of Applen’s philosophies is that writing is not just a mode of expression but more importantly linked to being a technology. Writing is very inventive. And as such, Applen insists that writing is a way for humans to externalize memory; it is a reflection of ideas. I am moved by this idea because many times people view writing as transparent–too simple. In reality, writing has the ability to alter a person’s consciousness. This even connected to the affordances and limitation writing poses with technology.
Speech
Applen links speech to language and thought. I found this interesting because just two weeks ago in one of my classes we spoke about how communication is much more complex than we think. In most countries with formed speech, people carry an “echo of morality.” In other words, this is the voice many “hear” or “speak” in their head. Some people even think in sounds. This is fascinating because Applen emphasizes that literacy shifts how we communicate and perceive ideas.
Consciousness
Writing externalizes ideas. Therefore, it can be reproduced. People focus on more important details while ignoring lesser important ones, something that has become a communal practice.
Applen’s “Speaking, Writing, and Literacy” draws attention to how digital rhetoric is as important as the influence of writing in this time period. It is merely a continuation of that shift into a new cognitive dominion. His book also emphasizes the historical depth that digital changes transformed in writing. Writing brings voice and power to those who can control text. It sharpens their sense of inclusion. I also like how he alludes that the written mind has not been replaced by digital literacy, it has simply evolved.
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