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Seeing Code as Communication in Brock’s Rhetorical Study

by

Faline

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Introduction

The Rhetorical Power of Code

When I read Brock’s ideas about the rhetorical power of code I started to look at coding in a completely new way. Brock explains that code does more than make programs run. It communicates values, guides choices, and shapes meaning in digital spaces. As I read this I began thinking about the platforms I use every day for school and teaching and how they influence my decisions even when I do not notice it. This introduction to the rhetorical power of code made me reflect on how digital tools act like silent partners in communication.


Code as a System That Shapes Behavior

Brock explains that code creates paths that guide what users can or cannot do. This idea reminded me of the times I build lessons or worksheets online. The design tools on websites or lesson builders always shape the outcome. Even when I think I am making all the decisions the system places limits. Brock made me notice that these limits are a form of communication. The code sets rules that influence my choices. I never thought of it as a conversation but Brock helped me see that design tools speak in their own way.


Code as a Cultural Product

Brock also shows that code comes from people who bring their own interests, culture, and world views. This point connected to my experience as an ESL and preschool teacher. Every digital platform I use reflects somebody else’s idea of what teaching or learning should look like. When I work with my students online I notice that the activities or templates already have a structure. Someone decided what a “good” layout or lesson looks like. Brock’s ideas helped me see that code is not neutral. It carries cultural expectations just like a textbook or a story we read in class.


Rhetoric Inside Digital Tools

Another part of Brock’s argument that stayed with me is how code persuades without words. It made me think about how social media works. The notifications pull me in. The layout directs my eyes. The colors guide my attention. Even when I do not speak to the system it persuades me. As a teacher who creates digital materials I see how easy it is for a tool to shape the final message. Brock helped me understand that rhetoric is not only in language. It is also built into the systems we touch every day.


My Personal Reaction and Reflection

Reading this text made me slow down and think about the amount of control code has over my actions and habits. It changed the way I look at digital tools that help me teach and study. I used to think I was the one making all the choices. Now I see how much my decisions are shaped by the tools I use. I also started to think about the ways my students interact with digital spaces and how code may guide their learning without them noticing it.


What This Reading Prompted Me to Consider

This reading pushed me to think about the difference between being a user and being aware. I feel more alert to the hidden messages inside the platforms I depend on. It also made me curious about how I can teach my students to understand digital power. If code has a voice then we should learn how to listen to it. Brock helped me see that the digital world is built through choices that deserve attention. This insight will stay with me as I move forward in my work and education.

https://gap.hks.harvard.edu/how-does-media-influence-social-norms-field-experiment-role-common-knowledge


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