Interactivity is the process of two entities working together and influencing one another. This concept is central to digital rhetoric studies, which encompass various interconnected disciplines. For instance, human-computer interaction (HCI) and digital rhetoric frequently complement each other.
In Defining and Locating Digital Rhetoric, Doug Eyman defines HCI as “an interdisciplinary field that integrates psychology, cognitive science, and sociology while focusing on computer science” (56). A key point of overlap between digital rhetoric and HCI lies in the interface. In digital rhetoric, the interface functions as both an object and a space where software, hardware, users, networks, the virtual, and the material intersect. One of HCI’s primary goals is designing and programming these interfaces to facilitate user interaction.
Digital rhetoric often emphasizes power and persuasion, whereas HCI prioritizes user empowerment by addressing users’ needs and preferences. In this way, HCI incorporates a rhetorical element—it adapts to and evolves with the user, striving to meet their expectations effectively.
Critical Code Studies
Another discipline within digital rhetoric is Critical Code Studies (CCS). Traditionally, people have viewed code as nothing more than a series of symbols, but CCS redefines it as a language that demands interpretation. Eyman, citing Marino (2006), explains that CCS applies critical hermeneutics to analyze computer code, program architecture, and documentation within socio-historical contexts.
Both code and HCI programming employ digital rhetoric to influence users’ thoughts or emotions. Code has evolved into a form of communication, carrying meaning and significance. However, its accessibility remains limited—many people are neither literate in code nor understand its functions, leaving them unaware of its rhetorical power.
As society becomes increasingly digital, an important question arises: Will these systems and their underlying literacies be taught more broadly, or will they remain accessible only to a select group, preserving their power and influence?
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