A Self-Aware Reference
The way I titled this blog post and used the accompanying image is an example of intertextuality. It is a rather uncanny usage; a fourth-wall break, if you will. However, intertextuality in digital media goes beyond understanding a simple reference, in my opinion. Writers must have a strong reason to refer to another text, otherwise it merely would not make sense. The texts must have a clear, understandable connection in order for the reference to work. Ultimately, this connection can enhance the idea or purpose the writer is making.
To Intertextuality & Beyond!
Doug Eyman discusses Barbara Warnick’s argument about online rhetoric and the use of intertextuality. He stresses the belief that digital writers not only need to reevaluate theories for digital fields, but also “develop new theories and methods to account for gaps in these more traditional approaches” (page 34). The use of intertextuality has increased heavily within the digital world. Internet users now have an ability to generate memes, AI images, and use online methods of communication and content creation. With that, writers not only use references more often, but these spaces also generate brand new references.
A Digital Media Outlet
In my previous blog post, I discussed TikTok and how the platform created countless communities. I also mentioned how users sort of cling to this app and riot when it is threatened to be taken from them. While TikTok is mostly utilized for entertainment, users have a voice on the platform, and using that space can allow for references to be made. Intertextuality is possible all around the internet, and TikTok is a massive example of the flow of references. When Eyman mentions the need for new theories, he means that there needs to be new ways to go about using writing and intertextuality that is accessible to online rhetoric and writing. I believe that using outlets like TikTok is a great way to not only promote online rhetoric, but use and create intertextuality.
Using TikTok and being part of the community can influence viewers when using the app for digital rhetoric. In that regard, intertextuality and references not only grab users’ attention, but because they understand at least some of the references, the message becomes clearer. When I used the Captain America line, I grabbed Marvel fans’ attention. I also used it to make the point of understanding a simple reference within digital media. The beauty of intertextuality in digital media lies in the understanding of a simple reference.
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