Printing Press

Print Persists Despite the Digital Shift. Not Obsolete!




Last week we talked about Text and Eyma’s interpretation of text. This week we’ll dive into Print and discover what Applen has to say. The culture of print has experienced different shift and changes over time. Once upon a time Print was the dominant choice, but now it persist despite losing dominance. Print publication has adapted to the digital environment, engaging readers by utilizing multiple online platforms. Applen argues that “print has adapted to digital technologies” This is evident in almost all daily interactions. The late age print has allowed print media to enhance readers communications. Print incorporates digital elements which makes the experience more interactive, and also enhance the readers engagement. Print media remains influential in the digital age.

The Culture of Print is Not Obsolete.

Despite digital media’s dominance, print persists in various aspects. Applen quoted Bolter as saying, “We live and read in an age where the traditional print form is indispensable because some information that we need can still only be found in print.” Books continue to be printed and published, remaining the preferred choice for some people who appreciate the tactile experience of turning pages. Newspapers, accompanying their digital counterparts, still roll off the presses daily. For instance, the Department of Agriculture provides meal applications to families electronically, yet schools must also ensure printed versions are available for parents who prefer hard copies over digital. In the realm of advertising, for every digital advertisement, there exist printed flyers as backup. Print did shift, but serves as the foundational platform upon which digital builds and evolves. Print culture has not become obsolete, it has evolved. This is evidence suggest the interconnectedness between print and digital media.


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