defining new media

Clicks,Codes, and Culture: Defining New Media

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Madison Castillo


When we hear the term “new media”, what do we really mean? In Eyamn’s chapter “New Media”, he explains his interpretation of the phrase and the evolution and contradiction that are tied with it. Eyman presents a range of perspectives on defining new media, showing that the term has a layered meaning behind it. Is new media digital communication, such as websites, social platforms, and apps, or is it something more? There is a cultural shift in the way we consume and share information.

Competing perspectives on what defines new media

One way of defining new media focuses on the technology, the tools that make digital communication, interaction, and connection possible. Another view looks at how people use those tools and how readers, writers, and creators engage with digital texts in interactive and creative ways. A third perspective centers on culture and society, exploring how new media influences identity, power, authorship, and audience in today’s world. Eyman explains that these ideas do not always fit together perfectly and often compete. For example, if we see new media only as technology, we might ignore how it changes the meaning of what we create and the content being put out. But if we see it only as culture, we might overlook the systems, platforms, and economies that make digital media possible and are crucial to our current world.

why defining new media matters

So what does this mean for teachers, students, and everyday media users? Understanding the different ways people define new media helps us use the term more clearly. It also helps us think more critically about how technology affects communication and learning. When we call something like a blog, tweet, or video game “new media,” we should ask ourselves which definition we’re using. What ideas about power, creativity, or audience come with it?

As a teacher’s assistant for young children, I’ve seen how early exposure to technology shapes learning and interaction. Even preschoolers are confident using tablets to draw, tell stories, and share their work with classmates. This shows how new media encourages creativity and collaboration. However, it also reminds educators to guide students in using technology with purpose and care.

Eyman reminds us not to look for just one “right” definition of new media. Instead, we should accept that it’s complex and always changing. By doing this, we can better understand how technology shapes human behavior—and how people shape technology in return. Defining new media is less about finding one answer and more about learning to explore its constant changes.


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