I enjoyed the information presented as I read these two paragraphs in the article: https://muse.jhu.edu/pub/166/monograph/chapter/1575136. The article explained the role of intertextuality and how authors use it as a tool for rhetoric. I took this reading as an example of how online media can use other outlets to communicate. In today’s world, people use many different forms of online media as a way to disassociate from their lives. I am one of them. For example, social media, websites, and even blog posts. It was stated that how we look at and decipher online media needs to be revised. There should be new ways and methods to interact with different media types online through text. Implementing this will only further the development of ways to interact with media and outlets and suggest that researchers need to develop new theories to account for the gaps between traditional and digital texts. He also expresses how different texts reference or build upon each other. For example, new media incorporates elements from old media to create something new in today’s media world. As in a modern traditional news website layout style, it now includes videos and links. This new blend of old and new tools helps create innovative digital formats that feel familiar but fresh as well. As we understand, intertextuality is essential for both creators and consumers in the digital space. Just by recognizing how text connects, we improve our communication skills. Lastly, acknowledging these connections will enhance our understanding and become more active participants in the digital world.
Intertextuality and Rhetoric
by
Monique Walker
Leave a Reply