The development of new media technologies has radically changed how we interact with text. With these new developments, it has also raised our awareness of letter elements. Online text appears “opaque,” in contrast to traditional printed formats. This encourages us to engage with letters and words rather than just read them passively. Our ability to edit text in electronic contexts allows us to see dynamic changes. Similar to the fluidity of vocal conversation, which facilitates this heightened awareness.
We automatically perceive the modularity of information when navigating digital interfaces—a notion that Lev Manovich clarified. In this scenario, information units stay distinct even after being included in larger structures. Such graphics on webpages or media clips contained in papers. These modular components are discrete, which emphasizes the non-hierarchical structure of the World Wide Web. This way, linked entities maintain their independence while participating in a larger network.
Manovich, however, argues that industrial society’s propensity for standardization is the root cause of technology’s ability to externalize human intellect. This homogeneity masks the nuances of distinct identities and creativity. The standardized imagery that appears in advertisements reflects this. Manovich contends that pre-programmed pathways restrict user choices, undermining concepts of individual agency and uniqueness. Despite the appearance of interactivity in modern media technologies, there are still limitations on the user free will in using technology.
They still provide opportunities we have never seen before because of the fundamental frameworks that shape our online experiences. Even with all of society’s accomplishments and efforts, engagement and connection are still desirable. In summary, new media platforms create issues regarding the degree of individual autonomy in the digital sphere. With the underlying structures that influence our online experiences, they still present previously unheard-of chances. Despite all of society’s advances and efforts, there’s still room for involvement and connection.
Leave a Reply