Eyman introduces us to intertextuality in his article. The article references Barbara Warnick, who analyzes texts using intertextuality as a rhetorical effect. As discussed in class, intertextuality involves borrowing phrases or inspiration from writers or artists, enhancing the meaning of other texts. Texts refer not only to writing but also to images. One example of intertextuality is the rock and roll song “See You Later, Alligator” by Bobby Charles in the 1950s. The song incorporates contemporary slang and the artist’s ideas, becoming a rhetorical text that has influenced people worldwide. Although the origin of the phrase may not be widely known, it has become a common way to say goodbye in today’s society.
Romeo and Juliet
Intertextuality is found in films as well, as seen in the movie “Romeo and Juliet.” The initial silent, black-and-white film by Vitagraph Studios made the way for later, improved productions. The connection between all Romeo and Juliet movies is evident, sharing the same plot and delivering the message of true love and passion. Each new film, however, adds rhetorical discipline by expanding the story details, enhancing visual quality, and using more eloquent language. Overall, there is an amplification of meaning through intertextuality. With twelve versions in modern times, Romeo and Juliet’s story is evidence of how artists have transformed Shakespeare’s play into a globally recognized film.
Intertextuality is rhetoric because it persuades the audience to connect to ideas previously used. One idea or phrase can connect millions of people such as the movie Romeo and Juliet did. Songs are also a form of intertexts because new versions are produced over the years. There are plenty more examples of how intertexts influence connections and evoke emotions and responses. This term is a bit complex and I am still trying to learn its broad meaning. I hope what I wrote makes sense.
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