Doug Eyman’s exploration of intertextuality provides valuable insights into the intricate interaction. Shedding light on the evolving nature of rhetoric in both new and old media. In the chapter, Eyman explores how texts reference and influence one another. In the digital landscape, intertextuality is dynamic, influencing web authors’ strategies to engage and persuade their audience. The ability to hyperlink (which I have demonstrated by linking Eyman’s text), share, and remix content online creates a rich tapestry of interconnected messages. As we continue to navigate the digital space, the immediacy and accessibility of information redefine how rhetoric operates. Eyman suggests adapting traditional models for the web as, users actively seek knowledge to understand references embedded in digital texts.
The Connection to Old and New Media.
In J.D. Applen’s “Old and New Media”, Applen distinguishes between old and new media, emphasizing the shift from linear to interactive communication. Eyman’s textuality aligns, showing how digital medium influence the interconnectedness of content. For example, social media memes serve as vehicles for conveying messages in the digital world. Memes summarize intertextuality by drawing on cultural references, repurposing images, and layering meanings. Take “the distracted boyfriend” meme, (a man looking at another woman while he’s with his girlfriend) for example; it’s a template that expresses different narratives. The intertextual nature of the meme allows users to engage with familiar cultural references, Which creates a shared understanding that goes beyond rhetoric. By connecting this insight to Applen’s media philosophy with real world examples, we gain deeper understanding of digital content and medium collaboration.
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